Women Ethnic Apparel
Explore our case study showcasing outstanding results achieved for a Women Ethnic Apparel brand using Meta and Google Ads in 10 months of time
Approx. 300% increase in orders
Increased no. of orders from 2500/month to 7500/month in from 8l to 22l spends
20% improvement in ROAS with 3 times scale
Improved ROAS 4.8x to 5.8x while scaling up the account aggresively
15% increase in overall AOV
AOV improved from 2250 to 2600- Focusing on high value categories
3 times improvement in Net Revenue
Reduced RTOs, Increased Net Revenue from 58L to 1.55cr
Strategy
Redistribute the spends in separate campaigns and platforms
- Started Discovery and YT Video campaigns to get cheap audience and build top funnel to scale up further.
- Redistributed existing Meta spends with multiple Catalog and conversion campaigns, efficient split b//w prospecting and remarketing.
Catalog Optimisation
- Gradually increased Catalog size from 60 products to 150 with increasing the depth of existing categories and introducing more.
- Focused spends on hero categories/products. Excluded products with less sizes to increase cart rate.
Identified Target audience and creative ops
- Experimented with both niche and broad targeting to identify the best possible conversion rates.
- Tried all types of ad formats combined with various audiences to identify best combinations for the brand.