Indian Jewellery Brand
Discover how we utilized Meta and Google ads to catapult an Indian Jewellery brand to 3.5 times its size in just 7 months.
AOV Surge
AOV increased from 1200 to 1800 and further boosted the ROAS by 25% by focusing the spends on high value categories.
CTR Boost
Raised click-through rates by targeting placements on Reels and stories, increasing engagement from 2.3% to 3.15%.
Revenue Growth
Achieved a 3.5x increase in monthly revenue within 7 months, driven by higher AOV, CTRs, and Add-to-Cart rates.
Overall Scale up
Increased monthly spends by 4 times from 4l to 16l in 5 months with 3.5 times boost in Net Revenue.
Strategy
Catalog Optimization
- Organized a 7000+ product catalog into focused categories, optimizing ad spend for better results. Identified top sellers, hidden gems, and underperforming items to allocate spends effectively.
Funnel Building
- Created mid funnel campaigns on Meta and Discovery/YT campaign on Google, showcasing new products to build long-term customer interest.
Audience Precision
- Improved targeting by identifying the best age groups and regions for each product category, reducing CAC by 15% while increasing ad spend 2.5 times.